The Roar
The Roar

Mike Tuckerman

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Joined December 2008

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The APL does.

The A-League Men finals are off to a flyer - but can anyone stop Auckland?

Some interesting thoughts on media coverage today. But there are a few things some of you haven’t considered.

Firstly, the media landscape has contracted massively from barely a decade ago. There is much less coverage of a range of sports – but particularly football – than there was 10 or 15 years ago.

Secondly, outlets that do cover sports often do so as part of broader broadcast packages. There’s a reason the Sydney Morning Herald does so much NRL and Super Rugby coverage, and that’s because their parent company, the Nine Network, broadcasts both of those sports.

Network 10 doesn’t have a pre-existing relationship with a major newspaper in the way that Nine and Channel Seven (with The West Australian) does. They’ve also never invested heavily in their online digital presence.

So the APL decided to go it alone, for want of a better term, when they signed on with Network 10 and Paramount+. And I’m guessing they did so because of another elephant in the room: KeepUp.

The APL’s plan was to create their own content. They didn’t want fans to consume media content elsewhere – they wanted to drive them straight to their own website. But that’s an expensive strategy, and the danger of failing to see it through is…

The media landscape we’ve got now.

In a world where media outlets are operating on razor-thin margins, I’m not surprised very few of them have the appetite to cover a sport that’s essentially owned by a competing TV network.

Auckland FC are premiers - but is that a good thing for the A-League?

It’s perhaps worth pointing out that ABC Online’s national headquarters is in Brisbane.

But even if that wasn’t the case, they have few sports reporters on ground and rely largely on wires services like AAP to produce their daily bulletins.

Auckland FC are premiers - but is that a good thing for the A-League?

Tom Smithies hasn’t written about football since January 2024, and before that he actually worked for the APL. And the only thing Vince Rugari has ever done is call the game as he sees it.

Instead of shooting the messenger – since, as I have said repeatedly on here, it’s not journalists who are being paid to run the game – it’s probably worth turning your attention to the administrators who continue to protect their jobs at all costs… usually to the detriment of the sport.

Auckland FC are premiers - but is that a good thing for the A-League?

It’s worth a read if you can click on it. Of particular interest was this paragraph:

“Conroy declined to be interviewed by the Financial Review. APL spokesman Matthew Ellenby even declined to say whether there would be prize money awarded to the team that wins this year’s A-League premiership.”

I recently had an industry insider describe the APL as follows: “It’s become a private boys club with zero accountability.”

Auckland FC are premiers - but is that a good thing for the A-League?

Yep. It’s another significant issue that didn’t exist when the league was on Foxtel.

The APL keeps forgetting the key group their decisions impact

Unfortunately, you’ve touched on two massive issues that continue to plague the game.

Firstly, the APL need the book thrown at them for their baffling failure to ever once consider fans. Their inability to read the room is mind-boggling.

Secondly, those fans who think the way to grow the game is to gatekeep it for themselves also need a reality check. The behaviour of some sections of the North Terrace has been beyond the pale.

Sadly, it’s the rest of us who suffer… because vast swathes of the casual support base have disappeared.

The APL keeps forgetting the key group their decisions impact

I think a better comparison – in some ways, at least – is Major League Soccer.

Yes, they had a 10-year head start, yes North America has a massive population, yes they have a football-loving demographic of Latino fans to cater to.

But they’ve built a product worth selling. Which is why Apple did them a billion-dollar exclusive deal.

And they’ve expanded into markets that actually wanted football teams (mostly). Guess what? Most of the stadiums are now packed.

I was pointing out to someone the other day that Columbus Crew just signed Hungarian international Daniel Gazdag from Philadephia Union in a $US 4 million deal. We don’t even the structures in place to allow that to happen.

The clubs claimed that creating the Australian Professional Leagues would ‘unlock’ football’s revenue potential. I certainly don’t think we’ve seen any evidence of that so far.

The APL keeps forgetting the key group their decisions impact

I spoke at length with Brisbane Roar about a Perry Park upgrade at the start of the season.

Everything they told me was around them lobbying for a multi-tenant, multi-sport upgrade. The club was acutely aware that nothing would happen if they went cap-in-hand asking for an upgrade ‘for Brisbane Roar’.

We’ve obviously seen the effect of that lobbying in the wake of the Olympics announcement, but I thought I should just point out that – as it was told to me – Brisbane Roar were looking to share Perry Park with fellow tenants.

The APL keeps forgetting the key group their decisions impact

Talking City was great. But it’s a pretty thankless task putting out content week after week.

If A-League coaches must always front the media, then why can't club directors?

Amazing description, Leon. Well said.

If A-League coaches must always front the media, then why can't club directors?

Someone dropped into my inbox last night and told me where the info came from. Watch this space.

If A-League coaches must always front the media, then why can't club directors?

Ah, right. Is that so? I guess they’ve got to drive subscriptions somehow.

If A-League coaches must always front the media, then why can't club directors?

Gotcha. Will be interesting to see how this one plays out.

If A-League coaches must always front the media, then why can't club directors?

So what? That’s how it goes.

If A-League coaches must always front the media, then why can't club directors?

It was on 10Bold, along with the Melbourne City – Central Coast game before it.

I don’t think we should care that it’s not on the main channel. If people want to watch it on free-to-air, it’s available.

If A-League coaches must always front the media, then why can't club directors?

Which is exactly what Robbie Thomson was alluding to on A-Leagues Off Air.

If A-League coaches must always front the media, then why can't club directors?

All fair points.

Will Socceroos fans ever be happy in this era of online complaining?

We’ll chalk you up in the ‘pros’ column, mate.

Will Socceroos fans ever be happy in this era of online complaining?

I’m not sure I really trust those Transfermarkt valuations.

Will Socceroos fans ever be happy in this era of online complaining?

I can’t see the Samurai Blue going easy on anyone. The reality is they have three or four players vying for every outfield position. They’re all keen to come in and do a job.

Will Socceroos fans ever be happy in this era of online complaining?

I think I was just being too Mike Tuckerman!

Preston Lions just showed the City Football Group what money can't buy

At least you didn’t get banned from reddit for trying to talk about it…

Preston Lions just showed the City Football Group what money can't buy

They told me they’re looking at doing so.

Preston Lions just showed the City Football Group what money can't buy

I was a small kid in the 80s. I think the first game of domestic football I ever attended was the 1993 National Soccer League grand final between Marconi and Adelaide City at Parramatta Stadium.

Preston Lions just showed the City Football Group what money can't buy